The Chicago Cubs have been working on a few “upgrades” for the Friendly Confines of Wrigley Field this winter. Of the long list of things, my favorite one is the improvement of the rest rooms on the lower concourse level of the stadium. The changes should help alleviate lines by creating more useful space for patrons. I just hope they don’t eliminate the urinal “troughs”!
The most interesting change is the addition of a new season ticket area called the Executive Club. The Executive Club is located down the left-field line where the Cubs have demolished 6 suites and renovated them into an exclusive season ticket holder club. The cost is $24,300 per season ticket and the Cubs plan to sell 71 season tickets to the Executive Club. Even with food and drink included, the $300 per game price seems a bit expensive, but I guess there are businesses and individuals who are willing to fork over that kind of cash. The season ticket includes the 81 home games at Wrigley Field as well as any post-season games and other entertainment events, like concerts.
The other interesting change is the addition of a batting cage under the right field bleachers. Fans will get to watch their favorites Cubs practice with hitting coach Rudy Jaramillo through a 1-way glass window. Being able to walk under there the last few years was such a big hit that the Cubs decided to expand the capabilities in this manner as well with the batting cage.
Marketing Director Wally Hayward has also said that the team is working on new advertising endeavors for 2010. The back of the left-field bleachers still needs a sponsor and the team has discussed selling sponsorship for the 2 on-deck circles on the field. In addition to having hosting numerous concerts and the NHL’s Winter Classic, Hayward and his staff are exploring the opportunity to bring a college football game to Wrigley Field. Rumors have it that local schools Illinois and Northwestern could make an appearance at Wrigley Field this November – that would be pretty sweet.
Sounds like some interesting moves by Hayward and the Ricketts Family. I’m sure we will be hearing a lot more news about some of those innovative ideas from Cubs Management in the coming years…