A new advertising campaign will greet all Chicago Cubs fans during the 2009 MLB season. The new ads will appear on the famous red marquee at the corner of Clark and Addison. Manager Lou Pinella and players like Carlos Zambrano, Aramis Ramirez, Ryan Dempster and Alfonso Soriano have already signed on to participate in the new ads. The new billboard-style ads will change periodically. Some slogans include:
“Wrigley Field: Home of the Reason You Put Up With The Winters”
“Wrigley Field: Home of the 2 Hour and 47 Minute Vacation”
The agency behind the new campaign is a local branding firm – Jones – that is now in its second year of working with the Chicago Cubs. Jones’ president and executive creative director Scott Maney summed it up best – “There’s no other p;ace like Wrigley. It’s a tourist attraction for tourists that live in Chicago. And let’s face it – – we’ve all ducked out of work once or twice with a ‘dentist appointment’ that just so happened to start at 1:20p.m. We’re just tapping into the truth.”
Get ready Cubs fans. Players reports for Spring Training in Arizona in the upcoming days. Opening day at Wrigley Field is scheduled for Monday, April 13th – just over 2 months away. Get ready for a 3rd straight NL Central Division title, and this year, hopefully at least one post-season victory instead of an early playoff exit.